Hyundai and Innocean brought Builders Club onboard for Hyundai's Re:Style 2023 Couture Collection in collaboration with Jeremy Scott. Scott created avant-garde looks by using a combination of sustainable fabrics from the IONIQ 6 and recycled elements from scrap cars. We were tasked with creating the main campaign film that was to be launched at a special exhibition in Seoul. We traveled to Los Angeles to scan the talent, and then immersed them along with the objects and materials into a beautiful, graphic, CGI landscape, where an abstract visual narrative plays out in zero gravity.
Role: Creative Direction