Builders Club joined forces with Nike for the brand's Global Anniversary of Innovation which looks back at their most progressive designs and how they have been reinvented throughout the years as Nike’s expertise has evolved and the generations change. The campaign we focused on was the ultimate opportunity to champion timeless stories of Nike's past to power the future 50 years and introduced the Circa 72 collection, the Waffle One, Peg 39 and Peg Turbo Next Nature sneakers.

Role: Creative Direction